Orla Kiely for Target

I've always liked (not loved) Orla Kiely's stuff. Like this rug, which I wanted for quite a longtime:

But I'm not sure about the whole target collection (available Feburary 1). It's just ok, to me. Although, the design blogoshere seems way into it. (apartment therapy, decor8, sfbybaygirl, doorsixteen, etc., very few negative comments).